What does this report cover? This report examines the business and structural side of the Chinese drama industry. It covers market size, revenue models, production ecosystem, IP ownership, and (in later chapters) the micro-drama sector specifically. It’s analysis, not a…
What is a micro-drama? A Chinese short-form drama format, known domestically as duanju (短剧), with episodes running roughly 30 seconds to 5 minutes, shot vertically for mobile viewing, and typically serialized across 60–100 episodes per title. How big is the…
Why are Chinese dramas dubbed? Several overlapping reasons converge: China’s regional dialect diversity means not every actor speaks the industry-standard Mandarin cleanly enough for broadcast; Some actors’ schedules don’t allow the long hours needed for the dubbing to be done…
How many episodes does Overdo have? Overdo runs for 33 episodes, each roughly 45 minutes long. When did Overdo air? It premiered July 19, 2026 on iQIYI and Tencent Video in China, with WeTV and Viki carrying it internationally with…